Since 1924, for every act of animal cruelty based on the ‘tradition’ of a so-called sport, there has been a tradition of our very own – compassion. A tradition founded on Henry Amos and Ernest Bell’s vision.

A vision that animals deserve to live a life free of cruel sports. A vision that we must look after this world. A vision which has guided our campaigning over the last 100 years.

Watch the vision of Henry Amos and Ernest Bell inspire a century of compassionate change for animals.

With a century founded on our tradition of compassion, together we have the means to turn this into a legacy. 

A legacy of a world free from cruel sports. A legacy of positive change. A legacy to shape and inspire the next generation.